What AI Means for Business Visibility with Bear Web Design: A BizBoost Program

Hosted by Bear Web Design
Speaker Jennifer Folsom

• understand how customer behavior is shifting from searching to asking and what that means for your business
• see how AI tools like ChatGPT and Google Gemini summaries choose which businesses to show
• learn simple ways to make your business caster to find, understand, and recommend online

About Jennifer Folsom
Senior Designer & Developer
Digital Sales & Strategy

Jennifer Folsom specializes in digital strategy, user-centered design, and the development of engaging websites built with WordPress and WooCommerce. She works with organizations to plan, design, and launch digital experiences that support real business goals, from improving accessibility and search visibility to creating online stores and scalable content platforms.

Jennifer believes successful digital projects begin with strong collaboration. She approaches every project with patience, kindness, and clear communication, helping clients navigate technical decisions and develop strategies that support long-term growth.

Specialty areas include:

Digital strategy that aligns websites, marketing, and business goals
Custom training and education through Bear Web Labs
Website accessibility (ADA/WCAG compliance and best practices)
Search engine optimization (SEO)
Generative engine optimization (GEO)

In addition to working with Bear Web Design, she is the Program Chair at SEFAA and has been an annual guest speaker for The Arts and Business Council of Greater Nashville since 2021.

Jennifer has been designing & developing websites for Bear Web Design since 2016 and has designed over 150 websites during her career.

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Date and Time

Thursday May 21, 2026
8:30 AM - 10:30 AM CDT

Location

Mt. Juliet Chamber of Commerce
2055 N Mt. Juliet Rd.